Brett Townsend worked as the PepsiCo Insights lead for the YUM! Foods partnership. In his role, Brett led all PepsiCo food and beverage insights work in for innovation and consumer/customer activation. Throughout his eight years with PepsiCo, Brett demonstrated his passion for insights-driven activation and increased sales through his work on the Walmart and Dollar General teams, shopper/customer insights in the PepsiCo global sectors, and with Frito Lay innovation, where he helped launch Doritos Jacked, Ruffles Deep Ridge and Cracker Jack’D. He’s also been an active mentor within the insights and marketing community to help cultivate success and advancement of actionable insights understanding.
Brett earned his MBA from the University of Texas-Arlington and Bachelor’s Degree in Broadcast Journalism from Brigham Young University.