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Boy Scouts of America launches ‘Scout Me In’ campaign for both girls and boys

The Boy Scouts of America announced the new Scout Me In campaign for both boys and girls in the Cub Scouts program on May 2.

The campaign presents a fresh, new outlook on Scouting. The Scout Me In campaign focuses on introducing girls and involving the parents of all members in the organization.

Boys and girls are now put in the middle of the action, participating in fishing, canoeing, biking, crafts and much more. Parents have participated in many areas of scout activities, including the Pinewood Derby race. They are now invited to be more engaged in the program to help better prepare their kids for life.

“Cub Scouts is a lot of fun, and now it’s available to all kids,” said Stephen Medlicott, national marketing group director of Boy Scouts of America on the BSA website. “That’s why we love ‘Scout Me In’because it speaks to girls and boys and tells them, ‘This is for you. We want you to join.’”

The Scout Me In campaign welcomes all girls and boys into Scouting communities throughout the country. It was created by an award-winning Dallas agency called Johnson and Sekin.

“Scouting is deeply woven into the fabric of American life,” said Chris Sekin, managing partner of Johnson & Sekin on the BSA website. “It is a privilege to work with the organization to usher in its newest era that now includes all of our country’s youth and families.”

According to The New York Times, the BSA has about 1.3 million cub and boy scouts today. It reached its peak in the 1970s with over five million members. There is evidently a decline in the membership over the years, and incorporating girls may be an effort to increase their numbers.

“I think that in order for some organizations to remain relevant they have to reinvent themselves. One way the boy scouts have done this is to include girls,” said Taunya Martin, mother of two former boy scouts.

Since the BSA’s historic announcement allowing girls into Scouting, girls across the nation have been enrolling in the BSA’s Early Adopter program. According to the BSA press release, “more than 3,000 girls across the nation have already enrolled…and are participating in Cub Scouts ahead of the full launch later this year.”

“As we enter a new era for our organization, it is important that all youth can see themselves in Scouting in every way possible,” said Michael Surbaugh, chief scout executive of the Boy Scouts of America on the BSA website.

The name ‘Boy Scouts of America’ will not disappear, only the older youth program will be called ‘Scouts BSA.’

“That is why it is important that the name for our Scouting program for older youth remain consistent with the single name approach used for the Cub Scouts. Starting in February 2019, the name of the older youth program will be ‘Scouts BSA,’ and the name of our iconic organization will continue to be Boy Scouts of America,” Surbaugh said.


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