Home Campus Bikes, bouldering and boards: A student's senior project

Bikes, bouldering and boards: A student’s senior project

 

Jessica Morgenthaler, a senior studying communication, presented at the Senior Showcase on June 27.

At Morgenthaler’s booth, a video displayed mountain bikers propelling themselves off of jumps and ramps, flashing new bikes and intricate techniques.

“The goal of the project was to get some hands-on experience with running a PR plan for a company,” Morgenthaler said. “I wanted the business I was working with, (Sled Shed), to be able to use my projects, planning and efforts to help their company with gaining more public awareness.”

Morgenthaler wanted to showcase what she learned through her public relations courses and campaigns.

“I had to create a plan and decide what projects would really help the company,” Morgenthaler said. “I also had to pick projects that were doable and things that I could showcase.”

Her ideas that were displayed at the booth consisted of a rock wall design, logo designs, the store’s products and a pamphlet she created to show all the store has to offer.

The rock wall design had cave symbols painted on it, as well as colorful stones for grabbing. This worked as a rough draft for her design and ideas. There were several logo designs, including a blue mass with the sun behind and a shack with words sayings “bikes,” “bouldering” and “boards” representing Sled Shed as a sport inclusive store.

Morgenthaler represented her company by sporting a blue, black, pink and purple mountain biker enduro T-shirt with the detailed logo on the back of the shirt.

“I hope people can see all that goes into these special projects and what things you can do to best show off your business,” Morgenthaler said.

RELATED ARTICLES

One art piece can inspire many

See how a single art piece from Wayne Kimball helped inspire 42 artists to create their own interpretations.

Bring your game to life at the Dungeons and Dragons 3D printing event

Bring some of your imagination into the real world and print off a D&D miniature for your next game.

Devotional preview: ‘Using the Book of Mormon in our everyday life’

In his devotional address, John Reed will speak about how common scripture study can be amplified.

366 COMMENTS

Comments are closed.

Most Popular

Public help requested to find suspect

Public help has been requested for the location of an unidentified male subject wanted for credit card theft.

Police log: Stolen volleyballs and TV tantrums

Police took a report of a fight from neighbors to find that it was a juvenile throwing a tantrum over the TV.

One art piece can inspire many

See how a single art piece from Wayne Kimball helped inspire 42 artists to create their own interpretations.

Idaho residents step up to donate blood on Martin Luther King Jr. Day

Idaho residents gathered in service on Martin Luther King Jr. Day by donating blood at a local blood drive.

Recent Comments