Soapbox Creative Agency, a student-run advertising practicum on campus, was awarded two Student Emmy Awards in the Northwest Regional College Student Awards for Excellence June 15.
One Emmy was awarded to Soapbox for a video called “CIT Recruitment,” which was directed by Joe Lindsay, a senior studying communication.
The purpose of the video was to recruit for the Computer Information Technology Department at BYU-Idaho.
Lindsay’s video was a two minute long motion graphics video, which she said took two or three weeks to complete.
“We had a creative meeting and we decided we wanted a humorous motion graphics video that entertained people,” Lindsay said.
Lindsay said he oversaw the entire project, and the agency submitted the video in March.
“This was a really long project,” Lindsay said. “It was rewarding to see the reaction from our client and they wanted to see more.”
The other Student Emmy was awarded to Soapbox for their video “Life Skills: The Date,” directed by Aaron Allsop, a senior studying communication. The life skills video was produced for the campus organization with the same name.
The video was a 30-second long commercial about a guy on a date. While on the date, he helps someone fix their car, puts a fire out and performs the Heimlich maneuver on the mayor, yet he leaves his date waiting on the side of the road. The message of the commercial is that one may be good at a lot of things, but not everything.
“The nice thing about making videos is it’s really fast paced so it’s a lot of fun to make,” Allsop said. “We made this with Soapbox last fall, and life skills told us that we really need this done, so it was something that was a little stressful.”
The life skills video was a collaborative effort, with multiple students working on props, lighting and photography and people who came to work with the script
“Instead of showing and being flustered about so many things going on, I had a lot of help,” Allsop said.
Logan Bean, a senior studying communication, was the executive producer for both of the commercials that won awards.
“The main thing we wanted the commercials to accomplish was to raise awareness for activities and for the CIT department to recruit more people, particularly girls,” Bean said.
The Northwest Regional College Student Awards for Excellence took place in Seattle Washington.
Allsop, Bean and Lindsay were not able to attend the event. Instead, they watched the program through a live stream.
CIT Recruitment” was awarded in the Animation/Graphics/Special Effects category, and “Life Skills: The Date” was awarded in the Public Affairs/Community service category.
Bean said there were approximately three nominations per category, and there were about 30 nominations for the whole competition.
Allsop said he thinks this award will help him find a job.
“When people see that on a resume, they want to see the video. I think in the end it will help me get the job,” Allsop said.
Soapbox recently purchased equipment to allow them to add more special effects to their productions.
Bean said the agency has been trying to rebrand over the last few semesters and that this recognition will only help.
“I think it’s really neat because we’ve been rebranding the agency for the last four or five semesters,” Bean said. “We knew from the start that we wanted to be an award- winning agency. We’ve worked really hard to increase our production value and get better.”